The Hungarian Tire Association (HTA) was founded in 2011 with the participation of seven international tire manufacturing companies with production capacity and representation in Hungary. In our interview series, we speak to the leaders of the member companies. This time, Mr. Min Sung Won, managing director of Hankook Tire Budapest Kft., answered our questions.
TovábbAt first sight, the statement of the President of the Hungarian Tyre Association (HTA) may seem surprising, but Mr. Péter Morenth’s reasoning is very logical. He has been the President of the HTA since November 2021, but has been involved in the work of the Association since its inception, as its Executive Director. He understands the industry he represents, as well as the motivations of consumers. In our kick-off interview, we discussed the future of tyres and mobility, the industry’s achievements and the impact of the EPR.
TovábbMr. Min is the head of the company’s Budapest-based sales office. In his role he is providing strategic leadership for the premium tire maker’s sales and marketing operations in the Hungarian market.
TovábbThe Hungarian Tire Association (HTA) was founded in 2011 by seven international tyre manufacturers with manufacturing capacity and representation in Hungary. In our series, we interview the leaders of these companies on current issues. This time, we spoke to the Managing Director of Michelin Hungária Kft. about the future of four-season tyres, Chinese competition and their work in Hungary.
TovábbAccording to Vilmos Tokaji, the sales director of Continental Tires responsible for the Region Southeast Europe, services will determine who will be the most successful in the tire industry of the future. We were talking about smart and all-season tires, the role of patterns and the unpredictability of the market.
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